Should every business have a blog?
I think that a blog may not be appropriate for all business. However this question does require careful consideration, as the benefits of a blog many not be immediately apparent.
For example at present a hairdressing business may servicing a local market. You may think it hardly needs a website never mind a blog. A website could be useful to give opening times, a profile of staff members, photos of latest hairstyles. If a person moves into that area, they may do an internet search to find out about local hairdressers. Reading that salon’s website could be a positive influence in deciding to use that particular business.
A blog could give that hairdresser even more of a competitive advantage. There could be blog posts about celebrity hairstyles, testing of haircare and styling products, hopefully with comments. If that blog carried adverts for haircare and hairstyling products the revenue from these adverts could boost the business income.
[tags]business blogs[/tags]
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