The aim of your blog
What do you want your blog to do for you? Think about this. It’s not enough to say everyone has a blog so I need one to or I’ve heard they’re good for business so I better get blogging.
It’s often said in business that more attention should be given to retaining existing customers instead of concentrating on finding new customers. A blog could be a way of building customer loyalty. If customers read your blog and find it interesting and informative, then when they come to make a purchase hopefully your business will be their first stop. If previous customers read my blog about travel in Europe, then next time they are planning a holiday, they will visit my site and make a booking.
If a blog introduces you to a wider pool of potential customers then you should achieve an increase in sales.
It may be a good idea to write down the aims of yor blog and refer to this whenever you are making decisions about your blog to check that these decisions are likely to lead toward achieving the aims of your blog.
[tags]business blogs[/tags]
on June 25th, 2007 at 1:24 pm
[...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!It can rather daunting to contemplate writing several posts a week for your blog. What you write will be closely related to your business product or service and the aim of your blog. [...]
on August 14th, 2008 at 11:35 am
[...] of the most important tasks before you start a business blog is to decide on the aims of your blog and ensure that your blog fits in with your marketing [...]