Flickr your photos to gain exposure

Posted on June 27th, 2007 in Marketing your blog, Useful resources by Karen Bryan

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Photos are an important part of my travel blog. The old saying that “a picture says a thousand words” is so true. Much better for readers of my travel blog to see a photo of a destination about which I write than an outpouring of flowery prose from me. I submitted most of my photos to Flickr.com for public view with a creative commons licence which allows anyone to use my photos as long as they credit me and don’t alter or transform the photos. You can also write a profile with some information about yourself and add a link back to your site.

Flikcr guidelines state that you should only use your photo stream for personal use so be careful not to violate this or your account may be terminated. I just add tags (category labels) e.g, country, county, town and specific location of photo. All the photos I upload have been taken my me.

So far I’ve only had a few visits to my site from the Flickr photos but I think that may increase as Yahoo have started to integrate Flickr photos in to their image search. It’s important that you give the photos appropriate tags, as many as are relevant, so that they will come up on image searches and not just Yahoo, my photos often come in Google image searches too.

This approach may not be appropriate for all businesses but it is important that you try to promote your business in as many different places as possible, especially those that are free of charge. This gives you the best opportunity of getting of increasing site visitors, brand awareness and sales.

[tags]flickr, business blogs[/tags]

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