Should a business blog be personal?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
I posed the question, “How personal should a business blog be?” in January 2007, in my travel blog. I’m not sure that there is a definitive answer to this question, as ever it is a matter for personal judgment and balancing priorities. My travel blog is quite personal but I’ve judged that to be appropriate as part of what makes my travel business different from other travel websites especially compared to large travel companies selling well known destinations mainly on price. My travel blog exists as a method of marketing my business and my personality is an integral part of my brand.
One way in which I attempt to add some variety to my travel blog is to have guest interviews and posts, so that readers don’t get sick fed up with my posts. I ensure that these guest posts tie in with the theme of my business - seeing more of Europe by getting off the beaten track. If these posts are reciprocal it gives you more backlinks and exposure to the readers of another blog, the readers of which are likely to be interested in your product/service.
You should bear in the mind the aim of your blog and use this to help you answer the question of how much of your personality is reflected in your blog You must always bear in the mind the perspective of your reader. They do not want to read the outpourings of a frustrated novelist nor do they want to read a totally flat impersonal corporate drone or a blatant selling pitch.
This blog Business Blog Boost is also a personal blog based on my experience in creating and maintaining my travel blog. The posts have to be interesting and informative to readers who want to boost their business with a blog. Therefore this blog is not an detailed chronological blow by blow account of the travel blog. My aim is to write posts on specific topics so that readers can pick the posts that are of most interest and relevance to them.
[tags]business blogs[/tags]
on June 28th, 2007 at 4:05 pm
[...] Should a business blog be personal?: I posed the question, “ How personal should a business blog be ?” in January 2007, in my travel blog. I’m not sure that there is a definitive answer to this question, as ever it is a matter for personal judgment and balancing priorities. My… Share this linkThese icons link to social bookmarking sites where readers can share and discover new web pages. [...]
on April 16th, 2008 at 7:57 pm
I think a blog should be about, and in a way that motivates the author. Personal? Sure why not. People buy from people.