Top ten ways to improve your business blog
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With the benefit of hindsight and experience blogging for my business, here’s my list of 10 ways to improve your business blog. You have to bear in my mind that I author a travel blog as part of my main website. The blog is self hosted using the Wordpress publishing platform. However I reckon that many of the tips will be relevant and help you boost your business with a blog.
1 Start the blog now. If you have already started focus on how to improve your blog. I wish I’d started my travel blog earlier. I was prompted to start blogging for my business by an email from a business studies student researching for a disseration about travel business blogs.
2 Make it easy for readers to subscribe, have an obvious suscribe button. You want to build up a core of regular, loyal readers. For the first few months of my blog the only way to subscribe was to click on text under a post. I also recently added a Wordpress plugin where a “Welcome and would you like to subscribe?” message appears on the first two blog visits.
3 Add Technorati tags to your posts. Make it easy for Technorati, the main blog search and rating engine, to find your posts by using these topic labels. I use Simple Tags plugin to do this.
4 Use more photos. A photo of a destination on my travel blog conveys a lot more than a well written description. It makes the post look more appealing then screeds of text. While that my be true for my travel blog, I don’t think adding loads of photos in this blog is relevant.
5 Add the 3 most recent blog headlines to your website home page with Buzzboost. Visitors to you home page can see that you have a blog and what sort of topics you are blogging about. You want to publise your blog as much a possible.
6 Analyse your stats more thoroughly, Feedburner is good for this. See which posts are popular so you can evaluate which topics and styles of posts appeal to readers and replicate this winning formula whilst still being fresh.
7 Submit to social networking sites. So far the most useful for me has been Stumbleupon.
8 Install Google Adsense. The blog is one of the top earners of Adsense revenue on my travel website.
9 Use the facility to set a future publishing date for posts to avoid bunching of posts. Some days I have the time and inspiration to write several entries and then nothing for a few days. As soon as you have an idea for a blog post, scribble down that idea on a list. Otherwise that idea may just slip your mind and in few days you’ll be racking your brain wondered what on earth to blog about.
10 Be more focused in your posts. Think are you satisfying readers and promoting the business as much as possible when planning and writing a post?
Please let me know if you have found any of the tips useful or if you have any that you think I should add.
[tags]business blogs, Technorati., Google Adsense, Feedburner, Stumbleupon, Wordpress plugins[/tags]
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