Forget keywords and come up tops in searches?
Wouldn’t it be great if it were possible to write naturally flowing good quality content for your blog/site and be found by web browsers when they typed in a search term. Forget about keywords and trying to insert just the the right number in just the right position in your content. Well it may happen with “Latent Semantic Indexing” (LSI) where search results are based on context and relevance instead of matching words and phrases. Searches using keywords are only successful if the blog/site is rich in the appropriate keyword and the searcher types in the correctly spelled appropriate keyword. LSI relies on “natural language” looking at the relationship between words and phrases in the content to measure the contextual value.
I think LSI would be wonderful for small businesses e.g. my travel business. If I wrote an in depth, well researched guide to a destination in Europe, I’d have a fair chance of coming up high in a search. At present a pretty sketchy basic guide to the same destination, doctored by a Search Engine Optimisation (SEO) expert and the on the blog/site of a large travel company who are biding on the keywords for that destination has a much better chance of being found by a prospective traveller carrying out a search. Whereas with LSI, I could be rewarded for providing a high quality destination guide and the searcher would be able to easily find my superior guide. So it would be a win-win situation for the hardworking small business and the traveller.
Well, I can dream. I have a suspicion that the techie experts will be able to find various methods of manipulating LSI.
Post a comment