Happy 1st Birthday - a year in the blogosphere.
Today, the 22 October 2007, is the first birthday of the my travel business blog. A good time for evaluation and reflection.
1st Birthday Cake by PinkCakeBox
I looked back at the my second blog post, “Novice Blogger” where I stated that the aim of the blog was to increase awareness of my travel business without a large marketing budget. I think I’ve achieved this as the number of visitors to the site has more than doubled as have my turnover without any increase in expenditure. However it’s impossible to say exactly how much of this is attributable to the blog as I’ve been writing and publicising more destination guides on the main site. I also installed Google Adsense a year ago which has increased my revenue.
The blog made it into the top 100,000 of the Technorati rankings in September 2007, not bad, considering here are millions of blogs out there. However it has slipped a bit since then.
I’ve spend an enormous amount of time and effort on growing the blog. It’s been on the whole interesting and enjoyable writing for the blog. I was inspired to start this blog, Business Blog Boost, in June 2007, to offer advice and tips on blogging to boost your business to other small business owners, based on my experience creating and growing the travel blog.
I suppose one measure of the success of the travel blog is that I’m now making a bit of extra cash by writing sponsored posts. The best paid so far has been $30 for ReviewMe but the most regular is Blogsvertise which pays between £10 - $20. I know it’s hardly a fortune and I do have concerns about sponsored posts undermining the integrity of the blog.
Well, onwards and upwards, I’ve to keep focused on writing quality content for the blog, so it can keep boosting my travel business. What’s been your experience of blogging for your business?
Post a comment