Handvertising - how much is your hand worth?
HandvertisingUSA use the strapline “Put ads where they can’t be missed”. Their target market is visitors to leisure and entertainment venues where the back of their hand is stamped so they can exit and re-enter the venue. Do you think this type of advertising will be effective, would seeing a soft drink logo on your hand make you more likely to purchast that specific brand? For a start I’m not sure how visible the ads would be but there is the option of using glow in the dark ink.
However I think if this takes off advertisers may be willing to pay you to have ads on display on your hands. How much would you be looking to earn to become a mobile mini billboard. What is the price per square centimetre of the real estate on your hand? Perhaps I should have ads for my travel business or blog on my hands.
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