Should you go all out for blogroll links?

Posted on December 7th, 2007 in Marketing your blog, Useful resources by Karen Bryan

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I’m rather puzzled because although my travel blog has 62 links showing on Technorati and a  ranking of just over 120,000, a couple of months ago I had 60 links with a ranking of 95,000.

The blogs Technorati ranking has been used to rank 200 Travel and Tourism Blogs on the T-List and the Europe a la Carte blog is standing at no 76.

Now I know this sounds rather like sour grapes but I know of several blogs who have greatly boosted their Technorati rankings by big link exchange campaigns with any inrelated blogs. Well if it works so well, why haven’t I done it?  Basically I wanted to keep my links in context.  I’d rather write good content and have natural links in related blogs.  Am I a purist fool?

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