Blog brings 80% of site traffic
Twenty months after staring the Europe a la Carte travel blog to promote my European travel website, Europe a la Carte, the blog now brings in over 80% of the traffic to the site. My site has virtually become the blog.
One of the major advantages of the blog over a conventional site is that it’s structure is much more search engine friendly and with my limited knowledge or search engine optimisation this is a major factor.
However I have to consider the amount of time and effort that I’ve spent creating, maintaining and marketing the blog, I’m not suggesting that having a business blog is a quick, easy marketing ploy. However with sustained input it has achieved my aim of increasing visitor traffic and revenue.
One of the most important tasks before you start a business blog is to decide on the aims of your blog
and ensure that your blog fits in with your marketing strategy
At the same time you have to flexible in your thinking. It began to dawn on me, while some readers may subscribe and read the majority of posts which is great, the majority of traffic comes to the blog through searches on terms such as car hire or cheap travel offers so I’m not too obsessed with subscriber numbers. The original Europe a la Carte site mainly contains destination guides and it seems in this short attention span society, I’m more likely to get hits from a specific search about a destination e.g. a hotel review than someone who will read through a whole destination guide.
In June 2008 the Europe a la Carte blog became a multi author blog which at the time was a hard decision to make but my decision has been vindicated with more traffic and revenue from the blog.
So yes I’m a testament to the benefits of blogging for your business but you’ve got to be in it for the long haul to reap the benefits.
Post a comment